How many radio
promotion packages do you offer?
For simplicity reasons, we offer one promotional package. This service includes
promotion to around 150 radio programs for $1245. Having said this, we often tweak our list accordingly. So, if your
CD is a solo piano album, a World fusion album, or a Native American album, we will add and subtract a couple of stations
we service with your CD according to your specific genre. May I submit a CDR to you or must it be a manufactured
finished product?
You may submit a CDR for us to consider for promotion, but in order for us to promote your CD, it
needs to be a finished product CD with artwork, barcode and all. It's often okay if you have a CDR duplicator and a printer
and assemble these yourselves, but they must look professional and retail ready for us to accept your album for promotion.
How much is the shipping/materials cost?
Keep in mind that postal rates recently increased for these types
of packages. The cost is about $225 to $260 for postage and materials for 150 stations, partially depending upon
the weight of your CD. Postage and materials includes the costs of postage and bubble mailers. Also, 24 of the packets are
sent to international programs and these are more expensive to ship. The other costs associated with an appropriately packaged
promotional packet, including the printing of cover letters, stickers, photocopies and mailing labels, are not passed on to
you, but absorbed by New Vision Promotion. Nothing is added to the amount for postage and bubble mailers. You are simply
reimbursing our costs. Also, the cost of shipping often varies, depending upon the weight of your CD and the contents included
in the packet. We'll adjust this accordingly.
Are your lists really up to date?
Yes. In fact, we
use and update the list at least once a month. We have and will continue to keep it current. When a package is returned,
we find the correct address and contact person and resend the packet at no additional cost to you.
Do you email
all of the radio show hosts?
Most of the show hosts have offered their email addresses. We use all that we have.
The other show hosts either don’t use an email address for radio purposes or don’t give theirs out. Also, not all of them
have phone numbers and some of them simply can not be reached by phone. However, the handful that can not be reached know
us and our services, so we are still successful in getting them to "add" our client's music, which will show up on the reporting
service companies, as well as on the internet.
How do I pay?
If we accept your submission for promotion,
we’ll ask you to send a check for half of the total along with the CDs. The remaining balance should be paid within the next
couple of weeks -- before follow-up actually begins to avoid any promotional efforts from being disrupted. We can also accept
Paypal for payments, if you prefer this method.
Why are your rates so inexpensive?
We’ve already invested
our time into cleaning up our lists and nurturing our contacts. We’ve found the most cost-efficient shipping method and bubble
mailers. And, we are a small company with very little overhead costs. These savings are passed on to you. Besides,
we don’t like it when artists pay too much – the owner of our company is an independent recording artist, himself.
What if I can’t afford the regular $1245 promotional plan and I’d like to do a promotional plan just to the Top-100
stations?
We 'll consider a smaller-run promotion to around 120 stations, although the rate won’t be reduced exactly
to scale. Email us or call us stating your interest in going the reduced station avenue, and if your CD title is approved,
we can discuss the possibility of a smaller promotion plan.
How long does it take to get paid royalties for my
radio airplay?
In case you haven't already, you'll first need to become a member of a performing rights organization
that tracks radio airplay and pays royalties to the artists and the publishing companies. (Most independent artists in this
genre have their own publishing company). The three leading Performance Rights Organizations are BMI, ASCAP, and
SESAC. Keep in mind that payments are delayed 6 months
behind their tracking, and minimums need to be reached before they’ll send out a check. We make no guarantee regarding royalty
payments from your PRO. We we can tell you is that from our experience, hundreds of dollars and often thousands are eventually
earned by artists in this genre for their radio airplay with just one or two CD releases. Often, however, it takes several
albums with considerable airplay to receive payments on the higher end of that scale.
You should also register
with Sound Exchange, as well. It's a free service,
and doing so will not compete with the Performance Rights Organizations, but rather, will supplement it. Check out their
website for more information.
How long does it take for most New Age radio show hosts to start airing new music?
Usually, the typical New Age radio show host will review your title within the first few weeks of delivery and will air it
within the first 30-45 days. Some will continue to air it for many months or even years, while others will play it a few
times and move on to new music.
Assuming I get played by the any of Satellite or Digital Cable radio stations, how
long does it take to see airplay from the time you submit our music to them?
These stations are usually delayed in
adding new music. It makes sense because they receive a lot of music, because the major labels are vying for their airplay
along with independents. Unlike typical New Age radio shows, we have found that it takes usually 1 to 4 months for music
to start showing up on these Digital Cable/Satellite shows. As important as these stations are, occasionally radio adds on
these shows may not show up on the reports we send you because they are often delayed in adding music. However, we’ve had
success getting many of our client's music on these stations.
Another advantage to these programs is that they will
often keep songs in rotation for two to three years, often resulting in continual sales.
What can I do with the
quotes that were said about my music?
You can use them for whatever purposes you want, such as on flyers, materials,
website, etc., because they were actually said, or written in an email. You might want to contact the host with a courtesy
call or email to make sure you can use their words.
Can I assemble the promotion packets myself and send them out?
We currently do not offer self-assembly as part of our promotional package services. We have a very efficient and cost-effective
system in place to handle this process. We are detail conscious on the project and want to make sure everything is included
and assembled just right for the best possible results. For example, we do extra tasks like add stickers to your CDs that
have information such as a list of recommended tracks, etc.
We also know for certain when all of the packets were mailed.
Bottom line -- this system works best and is the smoothest way to do the job. And, it makes things easier for the artist
who only needs to send us the demo CDs in bulk.
What is a Demo CD or "Promo" CD?
The industry standard is
to send radio hosts Demo CDs, also known as "Promo" (Promotional) CDs. A Promo CD is prepared specifically for the radio
show host. We apply stickers as well as do a few other things to make sure the CDs are ready for listening.
We don’t
want to send the radio hosts retail CDs (with the shrinkwrap still on and a top spine sticker still on) for a variety of reasons.
Most importantly, we want to make it easy for them to listen to your music and to know a few important points.
Tell
me more about the FREE New Age Media list you offer -- which has publicity opportunities?
Many of the top New Age/Metaphysical/Visionary
publications will accept CDs and books for their “review sections." Publications in this market with vast circulation include
Massage Magazine, Awareness Magazine, Magical Blend, Nexus, Spa Magazine, Whole Life Times, and Yoga Journal, just to name
a few. We'll send you this upon request after radio promotion has begun.
Reviews can often be a great way to create
more buzz regarding your new release. Furthermore, they support a well-balanced promotional plan. Like radio promotion,
reviews can also help support retail promotion by increasing requests by the consumer for your CD at their local New Age /
Metaphysical store.
Note: While we are believers in publicity, it is important to have realistic expectations.
Great reviews in solid publications may lead to dozens of sales, but high-volume sales do not often result from reviews alone.
Where can I get marketing lists to do promotions on my own?
NewAgeDatabank.com For great New Age Marketing Lists of New Age Retailers, New Age
Media, New Age Distributors, and New Age Email Marketing. These are great lists for marketing your New Age product, CD or
book on your own. Our twin site for this service is New
Age Marketing Lists.
Tell me more about the 8 to 12 CDs you'll buy from me?
We'll offer to buy 8
to 12 of your CDs (at wholesale - $7 each) and get them into a few "mom and pop" retail stores that order from us direct
-- which is just another way to bring down the price of your promotion and get your product out in the market! Keep in mind,
we sell these CDs to retailers for around $9.40 each, so we are not making much money here. We are merely acting as a
little distributor and are not making much money for this type of service. We offer it mainly to make our radio promotion
service more attractive to potential clients needing radio promotion at affordable rates. Our clients benefit by getting
their music into a handful of stores, which increases exposure for them. Our wholesale site is at NewAgeMusicWholesale.com
What items exactly do I need to send to you, if
we do the promotion?
Please see the Getting Started page for detailed information on this.
